VISUAL DESIGN

My experience spans from early-stage strategic planning to final prototyping with use of consistent visual design languages.
Focusing on branding, interface design, packaging, brand assets, marketing concepts, in-store experience and social media content. 

BRANDING AND STRATEGY

Always focusing on on user-centered design methodologies.
Trend analysis through benchmarking and industry research.
Consistency check of graphics decisions under the brand guidelines.

User Experience

I enjoy shaping concepts into wireframes and mockups that lead to intuitive user experiences. Creating personas, concepts, wireframes, user stories and user journeys.

UX Certification @Politecnico di Milano

User Interface

I partner with the client to to turn challenges that elevate brand experiences, defining user interface, designing visual templates pixel perfect, prototypes and devising elegant solutions.