I am Veronica,
a digital &
senior brand
designer.
About
Once this was a proper portfolio, but personal websites are like old books on a shelf, they gather dust, fade, and show their age over time.
Tired of how outdated my portfolio had become, I decided to show a smaller selection of work that respects client privacy.
I know, it’s that old obsession with perfection.
If you want to know more about my work, feel free to reach out.
In the meantime, tap into my Playlist 😊🎧
Built for deep focus and serious design vibes.
Recent Works
Here are some of my favorite projects I have done lately.
Esselunga
User research to analyze behavior, needs and pain points, creating Personas from structured qualitative interviews. Designed an AR-based prototype that boosts in-store engagement and customer loyalty.
- Gamification
- User Experience
DHL
I designed various graphic materials, including posters, calendars, and merchandising, taking care of the brand’s visual identity and adapting each project to different media and communication goals.
- Branding
Gens D'Ys
I handled the logo redesign and developed multiple graphic projects, working on refreshing the visual identity to improve consistency, recognizability and alignment with the brand’s values.
- Rebranding
Rhinomotive
Managed Mitsubishi’s DM campaign, from strategy to coordinating photographers, videomakers and copywriters. Content for social media and Amazon Store.
- Design, Branding, Packaging
Energizer
I transformed the brand identity into a cohesive corporate stationery system across business cards, envelopes and letterhead.
- Corporate Identity
WWF
I designed a user interface for a mobile app that connects Dubai’s youth with sustainable development, using data-driven infographics to communicate key insights.
- User Interface
- Infographics
Expertise
- Visual Design
- Branding Identity
- UI Design
- Research & Discovery
- Social Media Design
Experience
Freelance
Communications Specialist
2023 - Present
Managed end-to-end projects from client briefing to final delivery across multiple industries. Led and executed all aspects of design and creative output, including digital strategy, front-end development (HTML, CSS, jQuery), UI/UX design, branding and packaging.
Creative designer
AutoMillennium Group Dubai
2022
Translated complex challenges into clear, visually effective design solutions across branding and advertising. Applied and coordinated brand look and feel for the Mitsubishi Motors Signature Edition CRM campaign and designed a cohesive, high-impact Amazon e-commerce storefront.
Experience
Designer
L'Erbolario Lodi
2015 - 2022
Actively contributed to the design development process with the Head of Design, enhancing brand communication across 5,500 sales points in 42 countries by creating and pitching high-impact digital and physical content in collaboration with Sales, R&D, and Franchising teams.
Visual e graphic designer
Mail Boxes Etc. Milano
2007 - 2014
As the sole designer, I independently managed creative projects for clients of all sizes — from startups to global brands like Energizer, DHL, Hollister, and more. Created graphic concepts for communication campaigns and developed innovative visual solutions to enhance brand engagement and recognition.
Get In Touch
I create design strategies for your business that get results. I love to hear from you.